A good online review management strategy should consist of three parts. Cultivating relevant and current customer reviews, monitoring them when they go online – and replying to both the good and the bad. Even if you have 20 or 30 great reviews of your business, it’s not enough to just sit back and feel smug […]

Did you know that 40% of prospective customers form an opinion about a local business from reading just one to three reviews?  That’s not a figure to be ignored if you are working hard to build a local business and expand your customer base. .  In addition, 90% of   prospects trust online reviews as much […]

Google My Business has revolutionized the realm of local search like no other digital platform. It is the place to be for any local business looking to promote its services and attract more customers. Optimizing your Google My Business listing is one of the most effective local SEO strategies out there. The marketing and promotional […]

Online customer reviews are one of the biggest endorsements for your local business. Today, they have become a vital factor for the success and growth of any business overall, whether online or offline. One of the best ways to get customer reviews on a regular and consistent basis is to create a review-dedicated culture in […]

When social media first appeared, nobody,  not even the creators themselves, envisioned that it would become such a huge phenomenon, with millions of people across the globe interacting via social media platforms on a daily basis, And when industry gurus predicted that social media would become a hugely powerful marketing tool, people were skeptical. Today, […]

As a local business owner, you know how important it is that customers review your business online. But do you know that you can get customers to give you great reviews that will increase your visibility online and drive more customers to your business? Here are 7 simple steps to help you on your way: […]

As a small business owner, you understand how important Google and Yelp reviews are for improving your search rankings and generating new business. You work hard and diligently to cultivate reviews. You have a consistent review management strategy and your staff is trained to go above and beyond in order to ensure your customers’ satisfaction. […]

If you own a local business, being present and active on Yelp is a vital part of your success. Yelp has been described as “Google for local businesses” because of its potential to help these businesses gain greater online visibility and attract potential customers. Millions of people today use yelp to help them locate local […]

In today’s digital-driven culture, more and more people are using their smartphones, tablets and PCs to search for local business, purchase products or services online or make decisions to visit certain businesses such as restaurants, clinics, gyms, salons, etc. The majority of these potential customers will make their decision based on several key factors; one […]

  With more and more customers using the internet to make choices about which businesses they will patronize and which products/services they purchase, you as a small business simply can’t afford to fall behind when it comes to your online presence. The first and key factor to a powerful and engaging online presence is your […]